The Contest section is in the Newspaper. You can enter the Contest and winners can be notified by KinzPost by getting a trophy or a shiny item, almost like in the Webkinz Stadium.

There aren't any more "Webkinz World Contests". Starting in November 2008, after months without contests, Webkinz Newz made some. This might have been the replacement for contests in Webkinz World. It is unknown. Most "Webkinz Newz Contests" are for Ganz eStore pets and sometimes for trophies. Winners get a code to adopt the pet or get the trophy.